Web 2.0 Library Trek

Assignment 2 for the subject Social Networking for Information Professionals required a creation of a project on the topic. I created the Web 2.0 Library Trek online training program using the wiki tool Wikispaces.

Current social media tools are highlighted in order to provide a self-paced training program for public library staff to broaden their skills and knowledge in the online social media environment (Web 2.0). This program updates and extends the former 23 Things training program established by Helen Blowers in 2006 for the Public Library of Charlotte & Mecklenburg County. Helen Blowers Learning 2.0 23 Things.

This updated program will provide information and training using the latest popular tools, includes relevant compliance information, and offers investigation opportunities into associated mobile technologies. This training is to prepare library staff for the launch of the Library Social Media Program that will be launched mid-year of 2013.

The objectives of this project are:

  • To provide relevant knowledge and training to library staff about Web 2.0.
  • To provide a unified, confident and knowledgeable presence for the library using the popular online social networking websites.
  • To enable library staff to be able to initiate conversation relevant to libraries within these environments.
  • To provide library staff with the confidence to be able to engage in conversation about local, state-wide, national and international events and campaigns as opportunities arise.
  • To foster a love of reading using online social networking tools.
  • To create a unified approach to the Library Social Media Program that is professional and compliant.

The training program, Web 2.0 Library Trek, is situated online using a wiki. This is because a wiki enables easy linking to resources such as informational videos. It also allows for access for participants wherever an internet connection is available, thereby allowing work at home as well as at work. It also allows group collaboration.

The social networking tools selected for this project are the most popular and most commonly used at this moment in time. The tools will be divided and grouped by similarity of function. This should allow for a better understanding of the tools during the investigation process. The tools chosen for this project reflect those that could be used in the Public Library Social Media Program from an organisational viewpoint, although in actuality not all will be included in the proposed program.

If you are not Web 2.0 savvy then I invite you to undertake this free online training course keeping in mind that it is aimed at people working in libraries. Good luck and enjoy.

OLJ 07 – Module 3 – Librarian 2.0

Partridge, Lee and Munro stated in 2010 “that Librarian 2.0 is not an ideal label, and that it will (and should) fade away into non use.” (Partridge, Lee & Munro, 2010) Now in 2013, I think the label has disappeared. Even the term ‘Web 2.0’ has been replaced in common language with ‘social networking’.

Meredith Farkas stated in 2007 in her presentation at the University of California when discussing the characteristics of Academic Librarian 2.0, that it might not “be all about technology” and that it is about having an attitude that requires responding to user needs “including the technology have-nots”. (Farkas, 2007)

So what is Librarian 2.0 in 2013? I think a key trait of Librarians has always been their desire to help people to find the information they are after regardless of where that information might be. The format and location does not matter; it is about getting access to the content.

Library, Nice France

Library, Nice France

Librarian 2.0 is about knowing the where, why, how, what of that resource. The type of information or resource will give clues about its likely location. Librarian 2.0 knows where to look. They know how to look. They will help locate the resource then deliver it, or show its location, to the customer using the method chosen or suited to the customer.

Some common examples are: an elderly person with limited technology skills might need some specific information printed out for them; a pre-schooler might just need to be able to reach a PC monitor and mouse or touch screen to start playing an age appropriate computer game; a retiree with a new electronic tablet might just need to know how to access the Wi-Fi in the library; and the next book in a popular fiction series remains a typical question in a public library.

The Librarian in 2013 can assist across all media to suit all skill levels.

So I think the essential skills required for librarians in a Web 2.0 world are:

  • An open mind
  • An enthusiastic attitude to new technology
  • A dedicated lifelong learner
  • A person who is keen to share skills and knowledge
  • A thinker and evaluator
  • A challenger of rules and ingrained behaviours
  • A natural detective
  • Someone who is interested in being engaged in conversations that hang on the event horizon of the collective conscience of social evolution. (my words)


Farkas, M. (2007). Building Academic Librarian 2.0. [Video file]. Presented to the Librarians Association of the University of California. Retrieved from http://www.youtube.com/watch?v=q_uOKFhoznI

Partridge, H., Lee, J., & Munro, C. (2010). Becoming “Librarian 2.0”: The skills, knowledge, and attributes required by library and information science professionals in a Web 2.0 world (and beyond). Library Trends, 59 (1-2), 315-335. Retrieved from http://muse.jhu.edu.ezproxy.csu.edu.au/journals/library_trends/v059/59.1-2.partridge.html

OLJ 02 – Module 1 – Web 2.0 defined

Web 1.0 was the static web. Information was posted on websites and apart from ‘hyperlink surfing‘ and finding contact email information, possibilities for interaction was minimal.

Web 2.0 is the dynamic web. Websites now offer collaboration, personal space in the cloud, commenting, uploading content, and indeed group communication.

refrigerator_image_by_susan_bentley_2013Web 3.0 is the semantic web where user presences are predicted by computer software based on user history, then a need fulfilled direct to the user, even before the user has any thought about it. Expressed by Tim Berners-Lee, “our daily lives will be handled by machines talking to machines”. (Wikipedia, 2013j) For example, imagine an Internet-connected refrigerator that inventories the contents, sends an order to the grocery supplier, and has it delivered to your door – maybe even to your refrigerator door!

The Web 2.0 definition on Wikipedia provides an example of Web 2.0 comparing Encyclopaedia Britannica Online to Wikipedia, stating that the open source aspect of Wikipedia allows for errors in content to be quickly corrected through the “wisdom of the crowd” and the constant updating by users, as opposed to experts. (Wikipedia, 2013i)

It is the social networking aspect of Web 2.0 that is popular. Being able to create, share, collaborate, curate, comment, tag, and interact is recreating our culture. Some examples include the Arab Spring, flash mobs, the spontaneous rise from unknown to celebrity as we saw for Psy. (YouTube, 2012)

Libraries were quick to adapt these new technologies and the term Library 2.0 surfaced. Beyond social networking tools adopted for professional development and networking within the profession, the meaning of Library 2.0 extended beyond these tools and into the world of library cataloging and the Online Public Access Catalogue. Tagging can be used instead of or in addition to traditional subject headings. Library users can add reviews directly to library catalogue records, thereby sharing their views with other library users. “Like Web 2.0, a full-featured Library 2.0 OPAC gets better the more that users are involved in the process of interacting with the catalog and sharing content.” (Wikipedia, 2013c) Book clubs are online. Collaborative story-telling is possible. Preservation projects gain assistance from outside.

O’Reilly teases out a key Web 2.0 principle that “the service automatically gets better the more people use it” and thereby “harness collective intelligence.” (0’Reilly, 2005)

The rise of blogging is synonymous with the Web 2.0 era. Driven by RSS, personal comments are expressed, journaled, commented upon, linked to, and curated through RSS readers such as Google Reader; thus enabling the creation of Personal Learning Environment and the phenomenon of self-made experts such as Gary Vaynerchuk who went from being a wine merchant to a social media brand consultant and author. (Wikipedia, 2013b)

O’Reilly stated in 2005, that “the blogosphere has begun to have a powerful effect.” (O’Reilly, 2005) Since the proliferation of micro blogging through Facebook and Twitter, when 140 characters, emoticons, abbreviations, and a snapshot from your smartphone can deliver a message, blogging seems to have lost a bit of steam. Amanda Lenhart comments on statistics from a 2010 Pew Internet Report  that “Microblogging and status updating on social networks have replaced old-style ‘macro-blogging’ for many teens and adults.” (Lenhart, Purcell, Smith & Zickuhr, 2010)

Questions have inevitably arisen concerning privacy, copyright, data ownership, terms of agreement, identity, security, and freedom of information. Valid questions that need good answers. But answers we are still collaboratively defining.


Lenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010).  Social media and young adults –Pew Internet & American Life Project. Retreived from http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

Lenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010). Content Creation: Sharing, remixing, blogging, and more. Retrieved from http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-3/6-Content-Creation.aspx?r=1

O’Reilly, T. (2005). What Is Web 2.0. Retrieved from http://oreilly.com/web2/archive/what-is-web-20.html

Surfing the web. (n.d.). The American Heritage® New Dictionary of Cultural Literacy, Third Edition. Retrieved March 13, 2013, from Dictionary.com website: http://dictionary.reference.com/browse/surfing the web

Wikipedia (2013a). Cloud computing – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Cloud_computing

Wikipedia (2013b). Gary Vaynerchuk – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Gary_Vaynerchuk

Wikipedia (2013c). Library 2.0 – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Library_2.0

Wikipedia (2013d). Personal learning environment – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Personal_Learning_Environment

Wikipedia (2013e). RSS – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Rss

Wikipedia (2013f). Semantic web – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Semantic_Web

Wikipedia (2013g). Tim Berners-Lee – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Tim_Berners-Lee

Wikipedia (2013h). Web 1.0 – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Web_1.0

Wikipedia (2013i). Web 2.0 – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Web_2.0

Wikipedia (2013j). Web 3.0 – Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Web_3.0#Web_3.0

YouTube (2012). PSY – YouTube. Retrieved from http://www.youtube.com/user/officialpsy