Creating a social media policy for your organisation can seem like a daunting task especially when the online landscape of social media tools is changing every day. An obvious place to begin is with the existing documentation specific to this topic from within your organisation and the industry.
For public libraries in Australia, the following resources will assist in this task. These resources have been listed on Delicious at #SISsocialmedia.
This is the official social media policy for employees of the Department of Justice Victoria. Citing the document Guidance for use of social media in the Victorian public sector, it defines social media, advises how to use social media professionally and personally, lists some rules of engagement, and lists some legal issues such as privacy, security, copyright, harassment, the Creative Commons and more.
This document provides guidance for the governing bodies and employees of those in the Victorian public sector. It refers to the Code of Conduct for Victorian Public Sector Employees citing this as the governing advice for employee behaviour including that within the context of using social media. Definitions are provided for: social media; responsibilities; and official use and private use.
This is the official social media policy for the National Library of Australia. It provides context, objectives, scope, and compliance advice for their organisation and employees. It defines controls for official use, professional use, private use, and inappropriate use. Risks and breaches are also explained. A statement about the record keeping requirements is included.
This is an excellent starting point for anyone wanting to create a social media policy for public libraries in Australia. It provides relevant legislative and policy framework, policy, principles underpinning the use of social networking technology, procedures for publishing, records managements, privacy, communications processes for organisations, the approval process, a checklist of considerations, and a disclaimer example.
This website offers a Policy Database which lists organisations worldwide with links to their social media policies. Links take you to the policies and guidelines for international companies such as: Adidas, BBC, Flickr, IBM, the International Olympic Committee, Microsoft, New Zealand government, Reuters, Telstra, UK Government, US Air force, Universities, Yahoo!, and a lot more.
This Canadian website is a knowledge base for Health Librarians. There is information about how to evaluate social media policies as well as links to social media policies worldwide. Recent articles are also listed with key points from those articles provided. Links to best practices are listed and references to further relevant information resources.
Department of Justice (2012). Department of Justice Social Media Policy. Retrieved from http://www.justice.vic.gov.au/home/about+us/our+values+and+behaviours/social+media+policy/
State Government of Victoria (2010). Guidance for use of social media in the Victorian public sector. eGovernment Resource Centre. Retrieved from http://www.egov.vic.gov.au/victorian-government-resources/website-practice-victoria/web-2-0-victoria/guidance-for-use-of-social-media-in-the-victorian-public-sector-in-pdf-format-76kb.html
National Library of Australia. (2012). Social Media Policy. Retrieved from http://www.nla.gov.au/policy-and-planning/social-media
State Library of New South Wales (2008). Social media policies – do you have one? NSW Public Libraries Learning 2.0 Activities. Retrieved from http://nswpubliclibrarieslearning21.blogspot.com.au/2008/08/social-media-policies-do-you-have-one.html
Boudreaux, C. (2009). Policy database. Social Media Governance: Empowerment with Accountability by Chris Boudreaux. Retrieved from http://socialmediagovernance.com/policies.php
HLWIKI International (2013). Social media policies. HLWIKI Canada. Retrieved from http://hlwiki.slais.ubc.ca/index.php?title=Social_media_policies&oldid=120750.